Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost)

[00:00:02] Intro & Outro: It's time for the SEO show, where a couple of nerds talk search engine optimization so you can learn to compete in Google and grow your business online. Now, here's your hosts, Michael and Arthur.

[00:00:23] Michael: Hello and welcome to week four of the SEO E Commerce Extravaganza. Here on the SEO Show, I'm Michael Costin. I'm joined by Arthur Fabik.

[00:00:33] Arthur: How you doing this week?

[00:00:35] Michael: I'm excited because we're talking link building yet again on the SEO Show. It's link building time.

[00:00:40] Arthur: Is this the final episode of the E Commerce series?

[00:00:43] Michael: It is.

[00:00:44] Arthur: It's sad. Very sad. I really enjoyed this series.

[00:00:48] Michael: What was your favorite moment?

[00:00:50] Arthur: My favorite moment?

[00:00:52] Michael: Do you remember?

[00:00:53] Arthur: Yeah, the technical one when I told my story. Remember the one I was building up? Yeah.

[00:00:59] Michael: How could I forget the story? Yeah, that was a good moment, I think. A memorable moment.

[00:01:04] Arthur: Very memorable series. I think we should do more ecom stuff moving forward.

[00:01:08] Michael: Well, funnily enough, I have a few guests lined up from the ecom world. And then I was thinking right there, we did the content episode last week, but there's some more creative, unique, different ways that content can be done just for E commerce. So we're going to do an episode just on them.

[00:01:26] Arthur: Exciting.

[00:01:27] Michael: At some point soon. So there you go. You get your wish. We're going to chat more ecom, but today we're talking link building. Everyone's favorite topic in SEO, isn't it?

[00:01:36] Arthur: Well, it's definitely your favorite topic in SEO.

[00:01:39] Michael: It's everyone's favorite. And we've spoken about link building a lot on this show. So people that listen to the three listeners that we have that listen to every episode, they will know all about our approach to link building.

[00:01:53] Arthur: Is that a real start?

[00:01:54] Michael: No. I'm joking.

[00:01:55] Arthur: All right.

[00:01:55] Michael: I'm joking. There's at least four. There's at least four. But the people that listen in a lot will have heard us talk about link building a lot. But today we're going to talk about link building through the lens of E commerce, funnily enough, as part of our E commerce special. And we wanted to try and come up with some, I guess, creative or less spoken about ideas or top approaches to building links because like, you know, guest posting and that sort of stuff is the bread and butter type link building. But there's other stuff that can be done, particularly if you run an E commerce store yourself and you're not running an agency or paying an agency to build links for you, there might be ways you could go about building links that take a little Bit of time and effort but no money. So what do you reckon, Arthur? Let's talk creative link building for E commerce. What do you reckon?

[00:02:45] Arthur: I reckon we should do it. You, you've hyped it up so we have no choice.

[00:02:50] Michael: You could throw, you could throw a total spinner in the works and be like, nah, all right, we're doing it. We're going to start with little favorite of mine at the moment which is statistics posts. Because I have, I've been doing these for the local digital and our agency domain name and I reckon I've gotten 30 links or so so far in 2025.

[00:03:14] Arthur: Wow.

[00:03:15] Michael: Didn't pay for them.

[00:03:17] Arthur: Good links.

[00:03:17] Michael: Didn't do. Look, it's, it's a, it's a smorgasbord of links. We've got some Dr. 60 plus. We've got some that are Dr. Like 0.2. We've got some.comaus some overseas sites.

[00:03:31] Arthur: You know what though? That looks natural.

[00:03:34] Michael: Very natural. Exactly. Because it is very natural. Anchor text is brand normally or like a real random long tail type term. But the good thing about this is you do work once to set up your stats post and then it just sits there waiting for someone to come along and find it and then link to it.

[00:03:54] Arthur: Interesting.

[00:03:55] Michael: And it's a nice passive way of earning links. You know the passive income dream. Like just build it once and then you make money forever.

[00:04:02] Arthur: Yeah, the dream everyone chases.

[00:04:05] Michael: Yeah, that doesn't really exist in my experience, but in the link building world it kind of can. Now statsposts, they're not gonna, you're not going to hang your entire SEO hat on stats posts. Like you do need to be doing other types of link building. But as Arthur just said, it looks natural. It's gonna build nice mixed anchor text on random domains. Random mix of Dr. So stats post, so what, what are stat posts? Do you know what they are, Arthur?

[00:04:32] Arthur: Yeah, for sure. So basically you. Well I was gonna, I was trying to think of an example for E commerce because obviously a marketing agency, very different.

[00:04:40] Michael: So okay, so I guess some E commerce sell products that are sold by other people or some create their own products. So yeah, there would be different angles for it. But let's say you create your own product. You could probably do let's say a stats post on like manufacturing in Australia.

[00:04:57] Arthur: Yeah.

[00:04:58] Michael: And it's like the, the stats around the number of manufacturers and maybe the decline in it. And basically it's. You're trying to think of angles that someone writing an article might be interested in.

[00:05:09] Arthur: My mind always, my mind always goes to florists for some reason. So maybe like a post about the types of flowers or statistically what flowers are bought on Valentine's Day or specific days of the year.

[00:05:20] Michael: Yep.

[00:05:21] Arthur: Something that, around that time of the.

[00:05:24] Michael: Year, people, you could go a bit broader. So let's say Valentine's Day for a, for a florist is big.

[00:05:30] Michael: Yeah.

[00:05:31] Michael: You could do a more general stats post about Valentine's Day stats, the amount of proposals that happen on Valentine's Day, the amount of divorces that start where, where it's popular in the world, where it's not so popular, all that sort of stuff. So you could bucket together a ton of Valentine's stats. Because people writing articles won't just be writing articles for Valentine's Day about flowers. They'll be writing it through all sorts of different angles.

[00:05:55] Arthur: Yeah.

[00:05:56] Michael: But it's going to be useful for a forest to have a link from anything that's talking about Valentine's Day. So you're just trying to find angles that will be useful because like the use case for this is someone's going to go to Google or an LLM and type in like interesting stats for Valentine's Day or quirky Valentine's Day stats, something like that. Right. And then you want your article to be found and you ultimately hope that the person takes a bit of content from you, then links to you as a form of credit. Yeah, basically. So you just got to get creative and then do the research, compile it. And a lot of it comes down to how you structure the post as well. Like you need to, you need to make the post very simple with very clear heading, subheading, tags, dot point lists, numbered lists, no waffle, short, sharp, to the point. All the sorts of stuff that you would try and do to get the featured snippets in the past is how you want to try and structure your post. That gives you the best chance of being found in both Google and the LLMs when people are searching for this stuff.

[00:07:03] Arthur: Yeah. Nice.

[00:07:05] Michael: I mean, you like that one?

[00:07:06] Arthur: Makes sense to me. What post did you do for us? Or should we not get into it? Just out of curiosity?

[00:07:13] Michael: We've done some on like AI use in business. We've done some on email marketing stats.

[00:07:19] Arthur: Oh yeah?

[00:07:20] Michael: Yeah.

[00:07:20] Michael: We've done some on SEO stats. So I've got like six of them and they're just, they're just a little, little piece of bait that sits there waiting to attract a link.

[00:07:32] Arthur: Yeah, nice.

[00:07:32] Michael: Hey, hey. That's a great segue because the next point we had is ego bait.

[00:07:38] Arthur: Was that, was that planned?

[00:07:40] Michael: No, but it's just. We're professionals here at the SEO show, aren't we?

[00:07:45] Michael: We are, we are.

[00:07:46] Michael: It just, yeah, just happened beautifully, naturally, organically. Organically. Hey, was that a joke?

[00:07:53] Arthur: That was. Yes.

[00:07:55] Michael: All right, well, let's talk ego bait. What do you, what's your take on ego bait for E Commerce?

[00:08:03] Arthur: I think it's a good idea. It's a good idea. You can potentially, depending what products you sell, do like a roundup and then link specific products, reach out to manufacturers or brands that make that product and try to get a link back.

[00:08:20] Michael: So I guess when we're saying ego bait, we're appealing to humans egos.

[00:08:26] Arthur: Yes.

[00:08:27] Michael: Funnily enough, not even ego. But if people have a bit of coverage about themselves or they win an award or something, they're likely to share it. Yeah. So if you come up with an angle so you could have, you could do an expert roundup where you interview like 10 experts in a certain space and it's going to have some sort of relation to your E commerce stores products or your product. If you actually manufacture the product. They might be like some way related. Tangent, Tangent, whatever that word is related to what you do to try and get a link back from it. There's an interesting one here about like tools or accessories. So like you could be, what could you be? You could be a sleeping bag, like some elite direct to consumer sleeping bag product and you do like a best camping accessories roundup where you feature a whole bunch of other people's products in it. They're likely to share that on their socials. They might have a media section on their site and put that in that and link back to you, your coverage. That's a general gist, but it's just applying an E commerce twist to it. Right. So looking for complimentary products or manufacturers to. To what it is you do and trying to find a way to appeal to people's ego.

[00:09:47] Arthur: Makes sense to me. What about. So if you were like a. Let's just say you're an E Comm store and you sell specific mobile phones and best accessories for this mobile phone and then you start linking out to brand cases, screen protector brands, stuff like that, and then reaching out to them, letting them know, hey look, I've made this roundup of products that we recommend for this phone and then trying to get a link back pretty much. Does that make sense?

[00:10:13] Michael: Exactly. That's exactly it. And a lot of the time it's Sort of like you would reach in and say, hey, you've been featured in this.

[00:10:21] Michael: Yeah.

[00:10:22] Michael: As like a featured thing or if it's an expert sort of roundup, you reach out and say, hey, we're looking for five experts. You look like you fit the bill to be featured in this article. Are you interested? You just have to give us a quote. They're very likely to, they're very likely to do something with it once it's published. Obviously you want a link hopefully, but worst case scenario, they'll share it on their socials or whatever to their email list and you get a bit of exposure from it.

[00:10:52] Michael: I like it.

[00:10:54] Michael: You like it?

[00:10:55] Arthur: I love it.

[00:10:55] Michael: Just like it. Let's, let's find one you love. This sort of ties into another one which I've been seeing work a bit at the moment in some like SEO groups I'm in which is, it's like badge link building or awards link building. So you. Basically an example I'm thinking of is this guy built a site on food in a certain city, like roundup of restaurants and stuff. And he came up with this award like top eats in whatever city. And he created a little widget where they get to copy some code and embed the award on their website. So interesting. These businesses are all doing that because it says like top eight Sydney, you know, winner 20, 25. And it is actually has a link back to the awards page on his website and then he's got really strong internal linking from that page to all of the category pages on his site and he just goes out and like cold approaches all of these random businesses and says, hey, you've won lots of them are lots of really good ideas. Yeah, exactly. And look, it's. The award is totally made up out of thin air, but if these people see value in it, they're going to put it on their site.

[00:12:09] Arthur: Well, I think a lot of people won't even bother researching if the reward of, sorry, the award is actually real or not. You just see a badge a lot of the time and you just accept it. You know what I mean? How many, how many sites have I been on which has like where the top 10 this or whatever and you click on the like link and it's some, just some random site, never heard of it. But like a normal person, like my mom or dad will never, never think twice. They'll just be like, oh, they're reputable. Yeah, the top 10. So that's a great idea. That's actually a really good idea.

[00:12:39] Michael: Yeah.

[00:12:40] Michael: So that totally is not just applicable to E Comm, but you know, as part of this little, little creative, different ways of link building approach to this episode that we're taking definitely can be done in the E Comm space, just as it was in this guy's space. So. And it's not people, it's not dishonest or anything. Like you've created the order. Like ideally you want to be reaching out to people that you think are good for whatever reason. So you have your own criteria for it.

[00:13:03] Arthur: It is a bit dishonest if you think about it.

[00:13:06] Michael: Why is it dishonest?

[00:13:07] Arthur: Well, because if you're, if you're just. All right, if you're not some sort of, I guess, expert in a specific field and you're just doing, just giving out people awards for the purpose of link building and ranking people without any sort of merit, then I think it's misleading because there needs to be merit behind it. Right.

[00:13:23] Michael: Like if you're sure, sure, sure, sure, sure. You wouldn't just send it to like, yeah, let's say there's a hundred people in your space. You wouldn't send it to all 100. It does need to.

[00:13:31] Arthur: That's the thing.

[00:13:32] Michael: I don't think he was doing it to that extent. He was more targeted than that. But yeah, the thing is it's like, what is it? What are any awards like in, in our industry, the agency world, there's so many like awards where people pay to enter them.

[00:13:44] Michael: Yeah.

[00:13:44] Michael: And like, it's. Most entrants get like either finalist or a win of some sort and it's like, what is it like some of them you have to submit more info than others. But yeah, like most awards are made up out of thin air really.

[00:13:58] Arthur: I reckon we should create our own SEO show award.

[00:14:02] Michael: For who?

[00:14:03] Arthur: For SEOs. I don't know. I'll brainstorm some ideas.

[00:14:07] Michael: Okay. All right. Are we going to charge people to enter?

[00:14:10] Arthur: No, we just use it as a link building tactic.

[00:14:13] Michael: Ah, yeah. Okay, watch this space. Arthur's going to do a case study.

[00:14:18] Arthur: If you remind me.

[00:14:19] Michael: I will. He's committed to it. All right, let's chat giveaways. That's our next idea. I'll let you chat giveaways since I've been ranting for a little bit.

[00:14:28] Arthur: Yeah, I mean giveaways been around forever. Right. Fairly, fairly straightforward. So if you're any ecom business. We did one in the past for a florist. Again, my mind always goes back to florist, but we did a man cave. Sorry, not a Man cave. It was. Sorry, love cave. A love cave. Love cave. And basically it was around Valentine's Day. And the whole idea was, basically the giveaway was you would enter, you'd have to purchase a product. Right. I don't know. I can't even remember if you had to purchase a product, but you just enter the giveaway and effectively you would win a night or two in this love cave, which is this cool kind of, I guess, built like this cave that was on the side of a cliff in the Blue Mountains or some mountain range. Really, really cool, really romantic.

[00:15:15] Michael: And we like luxury, calm vibes.

[00:15:18] Arthur: Yeah. It wasn't just a cave. I haven't. I haven't. Haven't sold it very well.

[00:15:22] Michael: With leaves and dirt on the ground. No, no, it was a very nice cave.

[00:15:27] Arthur: Very, very bougie, very romantic. Like a place that you'd want to go. So the whole idea was, was around Valentine's Day, a lot of websites and a lot of competition sites picked it up because it was very different, very unique at the time. Not many people are running a competition like this, so it got a lot of hype. And with that hype came a lot of links back to the client site. So they had a lambda landing page that was just purely about that specific competition. And then within that landing page, there would have been internal links to other parts of the site. This was a while ago, but it worked very well. Worked very well. So, I mean, anyone can basically replicate that. If you're running a competition, make sure you have something of value that people want. Make sure, try to put a unique spin on it, and then that way you have a better chance of, you know, getting featured in random, like, roundups of competitions and things like that.

[00:16:20] Michael: Yep.

[00:16:21] Arthur: Pretty straightforward.

[00:16:23] Michael: Yeah.

[00:16:23] Michael: There's not much more to it, is there?

[00:16:24] Arthur: No. I mean, now, I guess with socials, they'll push that on socials as well. So you'd get more visibility.

[00:16:30] Michael: Yes. Maybe less links, though, because people might focus on the socials, so.

[00:16:34] Arthur: True, true, I guess.

[00:16:36] Michael: But you can. You can leverage it. Like, it's not always just a matter of sitting around waiting for the link to come. Like, if you create this sort of stuff and see that it's shared on socials, you can sort of reach out and, like, give them the old little elbow nudge, nudge. Do you mind linking to this page?

[00:16:50] Michael: Yeah.

[00:16:50] Michael: As part of this, there's a lot.

[00:16:52] Arthur: Of sites out there created just for competitions, so at the very least you'll be getting links from those because they're often Free to submit. A lot of the time they won't, you don't even need, don't even need to submit it. If they find the competition, they scrape it and they'll feature it. Yeah, it's another way of getting a link for free.

[00:17:11] Michael: Let's talk sponsorships. We've spoken about sponsorships as a link building tactic. I think the last one of the more recent episodes we spoke about is how we exhibiting, we exhibited at the Retail Fest and as part of that like it obviously costs, you know, 10 grand more to have a booth there, but we get a doctor 50 something link out of it. Not suggesting that that's a viable link building strategy to do at scale, but little hyper local or niche specific sponsorships. So let's say an example is you're a, you're. You sell trail running equipment, shoes, gel packs, all that sort of stuff. You might look to sponsor little run clubs or, or people that might have websites and get links back from it. Or you might, I don't know, sponsor sporting club. What else would you do in that world? Sporting clubs? Yep. You could contribute to your local surf club or little athletics. Yep, anything like that. A lot of the time you're going to get links out of it. So even, even awards or like let's say niche specific awards. We just spoke about awards before. You can sometimes sponsor individual awards within a, you know, an awards ceremony and get it links that way. So so many little angles with that sort of thing and it can often not even be that expensive to do.

[00:18:31] Arthur: No, I find a lot of small businesses do it like plumbers and electricians locally will sponsor like the local like rugby club or soccer club. So it doesn't need to be expensive or big at all.

[00:18:43] Michael: Yep.

[00:18:44] Michael: Moving on. Podcast guesting.

[00:18:48] Arthur: Your favorite.

[00:18:50] Michael: You know, I've never been, I've never been a guest on a podcast.

[00:18:53] Arthur: Have you been asked to be a guest on a podcast?

[00:18:56] Michael: I have been asked but I just haven't done it. But apparently if you do you can get links from it, which makes sense. Like you know the show notes they might link to you or that's where it'll normally happen. Like bit more information about you in the, in the show notes and there's a link and if you're an E commerce brand, there is an absolute plethora of podcasts out there that you could be approaching Normally you're going to need some sort of interesting angle or some story of adversity that you've overcome that you're willing to share. Numbers behind the business that you're willing to share creative stuff about how you run things. So you've got to be a bit open. But if you are reaching out to podcasts and trying to get featured on them, it's good for all sorts of reasons. Like from an SEO point of view, you could get links. From an LLM point of view, the more of those sort of things that you feature in and that you get linked back to from, it's just another opportunity to build your brand or authority and then yourself. Like building trust in your own e commerce brand. Having a media section on your site with all these different podcasts that you've been on, it all adds up. So it's not just a link building play, but you can get some pretty good links out of it. What do you reckon? Where do you rate that one? How much do you like love?

[00:20:18] Arthur: I mean it's definitely a tactic. It's a lot of effort though compared to the others. I mean it depends on what podcast you go on as well. So if you go on a podcast that's not very well known, then the link you're going to get back is going to be very strong. But it will very much depend, I guess on the. On the brand that you work with, the brand that you are and the podcast that you're appear on.

[00:20:39] Michael: Yeah, agreed. The last one we have here is using services like harbor help a reporter out quoted and then Sauce Bottle is an Australian one. So we actually had Greg from Jolly SEO a few episodes back talking about this as a tactic. So if you want to go back and listen to it, I can't tell you the exact episode number right now, but it's a few episodes ago. But basically journos bloggers are always looking for expert sources or people with experience. So if you're an E commerce brand in a particular space like Beauty or something, there's always going to be journalists that want experts in the beauty realm to, to provide quotes to their articles. So the idea is that you sit on these platforms and you see the requests come through, you jump on it real quick, respond with something interesting, unique, valuable to the journey. You can't just bang out AI slop. Like you need to actually think about what they're asking and write something that's targeted to it, that's concise, that sort of gets to the point quickly. And if you do enough of that month on month on month a month, some of those journalists are going to use that. And this can get you super high quality links. Like we're talking Dr. 80 Plus. Really big publisher type sites. This is a pretty good one that it requires a lot of time and effort though.

[00:22:07] Arthur: I was going to say, would there be specific industries where this would work better with?

[00:22:12] Michael: Yeah, I think like if you're in it from a SAS tool or something like that, there's always tech and business people looking to write. I would say in E commerce. E commerce, certain niches. So like, you know, beauty, like I touched on before, there's going to be a lot of that and maybe broader E commerce. Like if you, you know, as an E commerce business you might have experience with logistics and supply chain and marketing and there's all sorts of different angles that you might be able to lend your expertise to. So again, it's sort of like trying to. Like when we spoke about the statistics post earlier, trying to be broad in how you can approach it, not just getting too bogged down in. The article must be about packaging suppliers because we do packaging suppliers. You know, you need to think, think outside the square, outside the square, outside the box, outside the box, whatever it is. And it's time consuming. You got to check these responses every day. You gotta write to them. You get ignored a lot of the time, but you do pick up really good links. So if you have the time to invest over the space of a year, you could really move the needle in a major way for your overall authority. What do you reckon? Cause that's our list of the interesting, creative, less spoken about tips.

[00:23:30] Arthur: It's a good list. Like you said, a lot of it does require a lot of, I guess time and effort. But yeah, the links that you get back should be quite good. Especially with the last one you mentioned, the horror link building.

[00:23:44] Michael: I would say that one and statistics post is going to get you the best authority type links. A lot of the other one podcasts would be a mixed bag. If you get on a big podcast. Sure. Sponsorship, local clubs, that sort of stuff. They're generally not going to be super authoritative. No, but they might be.comaus which is good if you're in Australia, you know, or, or wherever your local market might be.co.uk if you're doing it there, whatever. But maybe we could talk the generic stuff, the line and length, foundational e commerce link building. We don't have to spend too long on this because it's kind of, I guess, goes without saying, very straightforward.

[00:24:25] Arthur: Yeah, let's.

[00:24:26] Michael: Let's whiz, do what we've got here. So the first and most obvious is if you sell stuff by other brands, reach out to every single supplier or manufacturer because a lot of them have like where to buy stockers type pages. This can be a really quick win. You know, they're not always going to proactively add you to it, but if you reach out and say, hey, you know, we're selling your stuff, can you add us to this page? They probably will. And a little bonus tip is you might be able to write a testimonial for their product or service. This is with not just with your suppliers, but any vendors that you use. You know, you could reach out and say we'll write a testimonial in exchange for a link. Just making use of the relationships that you have in your ecom business to get some beautiful, juicy links.

[00:25:13] Arthur: What about looking into competitor backlinks? So using Ahrefs or Semrush and having a look at your top online competitors and trying to get a link back from the sites that are linking to them.

[00:25:26] Michael: You know what, I think that's a great idea. What about that? I think it's good. As we bang on about on this show, Google tells you what it wants to see by ranking websites. So you go look at the top one or two sites, what they're doing with their links. Chances are Google likes it because they rank at the top. So go out and do a bit of that yourself. Very, very straightforward bit of digging into your competitors.

[00:25:54] Arthur: We love digging on the SEO share. We do.

[00:25:56] Michael: Well unfortunately though, often a lot of this is going to result in paid link building because often you pull out a list of sites that link to your competitors and reach out to them. They know the value of their site and they'll ask for money. So there is that and you have to be okay with that or okay with saying no to a lot of opportunities.

[00:26:16] Arthur: But yeah, on the topic of money, what about sending a product out to I guess a niche relevant kind of review site or whatever it may be to try to get a link back that way.

[00:26:28] Michael: I'm all for that as well. Love it. I guess you probably need to be a manufacturer, you know, like a DTC E commerce brand rather than. Yeah, maybe not. I guess you could sell like a. The example I keep thinking of is like I like my running at the moment, so trail running. Yeah, they could sell all sorts of different brands, but they might debt stock from the manufacturers, the suppliers to use for that sort of stuff. Perhaps, but it's a bit better if you dtc. It's your own product that you manufacture that you send out and get those reviews, get those links from the people reviewing you as a result of it. So you're paying for it, but it's a roundabout way of paying for it.

[00:27:11] Michael: Yeah.

[00:27:12] Arthur: And you might not get a link back, but it's worth a shot.

[00:27:16] Michael: And on the topic of not getting links, the other way you can do things is set. I set up Google Alerts to monitor your brand and each day it will send you an email with a recap of where your brand has been mentioned across the web and you can see if they haven't linked to you in that mention and if you've got the time, reach out and politely request that they put a little link in to your brand as part of it. Now, a lot of them will ignore you, some of them will do it, some of them will tell you to get lost but you know, you don't get, if you don't ask. And you'd be surprised how much, particularly as your brand grows, how much it might get mentioned out there. We use it with. We've spoken about our image link building tactic on the show in the past and so often people will link to our sites, give the image credit, but they don't link, they just use the brand name. Yeah, in theory we can reach out to them and get them to link the way we want them to. Yeah, I'm going to do a lot of that.

[00:28:19] Arthur: It's time consuming but I've got a little funny story. This was a while back by one of one of my clients. At the time I set up a Google Alert for this very reason to try to find anyone that's mentioning them and there was a greyhound with the same name as their brand. So whenever the greyhound was racing I would get Google alerts.

[00:28:38] Michael: Oh, that's annoying.

[00:28:39] Arthur: Yeah, but yeah, definitely a great tactic. I mean it's just like you said, a little bit of time and effort. You might not get a link back but if you do, it's worth it.

[00:28:48] Michael: Maybe they could sponsor the greyhound and combine a bit of sponsorship link building.

[00:28:53] Arthur: Well, I thought, yeah, it was weird because it was catering company and I had catering in the name and the greyhound was called that catering company. So.

[00:29:00] Michael: Well, it must have been their, their greyhound though.

[00:29:03] Arthur: Well, the Australian based and it was in the uk but maybe, I don't, I don't think it was, but wow, who knows?

[00:29:10] Michael: All right, well look, I think that's a good mix of some of the lesser known or lesser done types of link building for econ and some of the line and length stuff. I guess to wrap things up, internal linking is key. Like if you're getting links to your awards page that you've created or your media page, you need to make sure that you're linking out to all of the category pages on your site strategically so that that link juice comes in, hits the page it's linking to, and then gets spread out to your site where it's actually going to do some value for you. So don't forget about internal linking. So super important, most ecom sites will have that sort of done pretty well out of the box, but there's probably always opportunity to work some keyword rich internal links into your category page, copy that sort of stuff. Quality is always good. A lot of this stuff, you don't really have much control over that. But I guess in the cases where you're reaching out to people, one really good link from a quality site is going to be worth a lot from crappy sites. So spend your time where the efforts are going to be rewarded the most on quality size. And that's really it. That's another episode on link building done and dusted in the books at the SEO Show.

[00:30:27] Arthur: That's it. That's the Ecom series wrapped up.

[00:30:31] Michael: It is officially wrapped up. Let us know. Go to the seoshow co. Fill out the contact form. Fill out the speak pipe. Did you enjoy our e commerce series? Would you like to see a series on other spaces, perhaps like a level 2 electrician series on SEO niche navigators? Yeah, we could go deep, but hopefully you enjoyed. But that's, that's not joking. Head to the SEO show. We always co. We always love to answer listener questions. Drop us a question, drop us a speak pipe, send us feedback, abuse, love letters for Arthur, whatever. We're ready to hear it. We'll be back next week with Steven Canna. He's an SEO trainer in sales. So if you're an SEO consultant looking to sell more SEO services, that will be the episode for you. And then after that we're going to do a few more little e commerce bits and pieces like we spoke about at the start of the show.

[00:31:29] Arthur: But until then, happiest yelling.

[00:31:32] Michael: Happy seoing. See ya.

[00:31:34] Intro & Outro: Thanks for listening to the SEO Show. If you like what you heard, don't forget to subscribe and leave a review wherever you get your podcasts. It will really help the show. We'll see you in the next episode.

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